Privacy policy

My Store operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). My Store is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details: name, address, billing address, shipping address, phone number, and email address.

  • Financial information: credit card, debit card, financial account numbers, transaction details, payment confirmation and related data.

  • Account information: username, password, security questions, preferences, and settings.

  • Transaction information: items viewed, added to cart, wishlisted, purchased, returned, exchanged, or cancelled, as well as previous transaction history.

  • Communications with us: information you provide in customer support inquiries or messages.

  • Device information: device type, browser details, IP address, network connection, and unique identifiers.

  • Usage information: details about your interactions with the Services, such as navigation activity and timestamps.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you when you create an account, communicate with us, or otherwise provide information.

  • Automatically through your device when using our websites or services via cookies and similar technologies.

  • From service providers who assist us with technology, analytics, payment processing, fulfillment, support, or other services.

  • From partners or third parties who share information with us as permitted by law.

How We Use Your Personal Information

Provide, Tailor, and Improve the Services

We use your information to provide and enhance the Services, fulfill orders, manage payments, arrange shipping, process returns/exchanges, maintain your account, send account-related notifications, and personalize your shopping experience.

Marketing and Advertising

We use your information to send promotional communications and display targeted ads based on your interactions with the Services and related merchants.

Security and Fraud Prevention

We use your information to authenticate your account, help ensure payment security, detect and investigate fraud, and protect public safety.

Communicating with You

We use your information to provide customer support and maintain our relationship with you.

Legal Reasons

We use your information to comply with laws, respond to legal requests, participate in legal proceedings, enforce our policies, and protect our rights or the rights of others.

How We Disclose Personal Information

We may disclose your personal information under the following circumstances:

  • To Shopify and other service providers who perform services on our behalf (e.g., IT management, analytics, payment processing, cloud storage, customer support, and shipping).

  • To business and marketing partners for advertising and promotional purposes.

  • When you request or consent to information sharing.

  • To our affiliates within our corporate group.

  • In connection with business transactions such as mergers, acquisitions, or bankruptcy proceedings.

  • To comply with legal obligations, enforce policies, or protect rights, property, or safety.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes data about your interactions with our store in order to provide and improve these Services. Shopify may also use data across multiple merchants to enhance its platform. You can learn more about Shopify’s privacy practices in the Shopify Consumer Privacy Policy or Shopify Privacy Portal.

Third-Party Websites and Links

The Services may contain links to third-party websites or online platforms. We are not responsible for the privacy or security of such websites. You should review their privacy policies and terms before using them.

Children’s Data

The Services are not intended for children, and we do not knowingly collect personal information from individuals under the age of majority in your jurisdiction. If you believe a child has provided personal information, you may contact us to request deletion.

Security and Retention of Your Information

We implement reasonable security measures, but no method of transmission or storage is completely secure.
We retain personal information as long as needed to maintain your account, provide services, comply with legal obligations, resolve disputes, or enforce agreements.

Your Rights and Choices

Depending on your location, you may have rights such as:

  • Right to access/know

  • Right to delete

  • Right to correct

  • Right to data portability

  • Right to manage communication preferences

You may exercise these rights through the Services or by contacting us using the details below.
We do not discriminate against you for exercising your rights.

Complaints

You may contact us with any concerns about your personal information. Depending on where you live, you may also have the right to file a complaint with your local data protection authority.

International Transfers

Your personal information may be transferred to countries outside your residence.
If transferred outside the EU/UK, recognized safeguards such as Standard Contractual Clauses will be used.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices. The updated version will be posted with a new “Last updated” date.

Contact

If you have any questions regarding this Privacy Policy or would like to exercise your data rights, please contact us:

📧 support@shoplinehelp.com
📍 Returns Department
Shopline Store
House #24-B, Main Boulevard
Johar Town, Lahore, Punjab 54782
Pakistan